Publishing on your own blog vs Linkedin and Medium

I was recently asked by a client to write and publish a couple of articles not on their blog, but in my own name on Linkedin and Medium.

It was my first time writing on either of those platforms, and I found some pleasant surprises. I would definitely consider publishing on both sites again, but which is best? Here’s what I found this time. Continue reading -→

A bit of chest beating about SEO content writing

There was a time, around 2009, when companies would ask me to write very-SEO-focused web content for them. It doesn’t happen much anymore, probably since Google acted to stamp out content aimed more at search bots than people. But SEO is still an important consideration for most corporate web content.

Today (12th Jan actually, this one’s a scheduled post) I was reminded that I’m actually pretty good at that stuff, when I did a quick check of my own website’s organic search performance. Continue reading -→

4 bits of free software that can save freelance copywriters loads of time

This isn’t really a tech blog, but being a freelance copywriter involves a lot of computer stuff. And a lot of that stuff is a time-consuming pain in the arse.

That’s why I’m always on the lookout for cheap online services that can make me more ‘productive’, to use the current lingo. Here are four free ones that really have saved me a lot of time and effort, and can probably do the same for you. Continue reading -→

Five reasons video won’t totally erase the written web page

I know what you’re thinking: “Aah, he’s a web copywriter. Of course he wants us to think web copy is better than web video. He’s scared! Look at the chicken copywriter who’s afriad of what video might do to his business! Buuu-ck buck buck!”

Well you can stop your taunts. I like video and I’ve written quite a few voice over scripts.

I was actually inspired to write this post by something I saw on Google+. It was an advice video, made by Google, on what to do if your site is underperforming in search.

It sounded pretty interesting, but it didn’t get my click. I didn’t want to watch a video you see, I wanted to read about it instead. Then I started thinking about why and I got a surprise: there are lots of reasons I still prefer written web copy over video. Continue reading -→