Copywriting portfolio


Spear and Jackson


Global tool brand Spear and Jackson hired me to write monthly email newsletters for their export customers. The copy was designed to be engaging without using idioms, as the audience included non-native English speakers from many different cultures.

I’ve also helped the company with press release writing for various new product launches. It’s been great to work with one of the biggest companies in my home town of Sheffield.

Last modified on January 7th, 2014 by Neil Wheatley

Eco Sprinklers Water Gardens Just Like Mother Nature

Garden sprinkler systems are usually the first thing to be outlawed during droughts, known as they are for using large amounts of water. But their reputation as water wasters is about to change, thanks to Spear & Jackson’s range of new Rainforest Ecological sprinklers.

Rainforest Ecological Sprinklers create a fine mist of water vapour that consumes much less water than traditional systems. Inspired by the humidity of tropical jungles, this mist is gentle on seedlings and reduces run-off by penetrating soil more effectively. It also distributes water more evenly, through a tap-controlled mist of between 6 and 50 feet (1.8 - 15.2 m) diameter. By linking multiple sprinklers in sequence, an area of up to 1,900 sq. ft. (176 m2) can be watered efficiently.

The new sprinklers are also kinder to the environment. They are made from recycled materials and use minimal packaging. With only one moving part, they are durable enough to last for years. [...]

Neil has worked with myself and other members of the Group on press releases, newsletter articles and product launches on countless occasions. At all times I have found Neil to be reliable, professional and deliver on time when tight deadlines are to be met. Neil’s writing has always reflected the correct market, whether it be for garden tools, engineers' tools, hand tools or contractors' tools, either for consumer reading or trade. We have always been happy with Neil’s work and will continue to use his services in the future.
Joanne Dyson, Marketing Services Manager at Spear and Jackson

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