How to turn an IT product feature into a strong marketing message

Now seems to be a great moment for IT hardware and software firms. With digital infrastructure pretty much the only credible route for businesses nowadays, many B2B vendors, resellers and developers are booming.

It’s still a highly competitive market, however – and copy and content are good ways to compete.

This is anecdotal, but the quality of website and email content used by many small British businesses in the IT sector is… shall we say, not so hot. Many SMEs write their own marketing words, even though writing is not their strongest suit. This means businesses with well-written content can gain an advantage.

So, how might you do that?

One approach is to develop stronger marketing messages. Here’s how I usually go about it. Continue reading -→