I know what you’re thinking: “Aah, he’s a web copywriter. Of course he wants us to think web copy is better than web video. He’s scared! Look at the chicken copywriter who’s afriad of what video might do to his business! Buuu-ck buck buck!”
Well you can stop your taunts. I like video and I’ve written quite a few voice over scripts.
I was actually inspired to write this post by something I saw on Google+. It was an advice video, made by Google, on what to do if your site is underperforming in search.
It sounded pretty interesting, but it didn’t get my click. I didn’t want to watch a video you see, I wanted to read about it instead. Then I started thinking about why and I got a surprise: there are lots of reasons I still prefer written web copy over video. Continue reading